Publerati was founded in 2011 by Caleb Mason, who serves as publisher. The company operates its own imprint for fiction and also represents novelists.

Publerati was founded to help works of literary fiction continue to find their way to readers, as large publisher consolidation results in fewer options for writers. Publerati provides authors with both paperback and ebook distribution through new and traditional bookselling channels.

Caleb has a diverse background spanning the book and technology industries and has been instrumental in launching new groundbreaking businesses and products within the book publishing, digital photography, and software and consumer electronics industries.

His book industry experience includes managing bookstores, working in the Trade Division editorial department of Little, Brown, and Company; serving as Vice President and Associate Publisher of Salem House Publishers (sold and merged into HarperCollins), and providing editing, agenting, and contract negotiation services.