What is the biggest problem digital content solves, in books, photos, texting?

Sharing.

And what does digital sharing supplant?

Old-fashioned print.  Photos in shoe boxes.  Books in the mail. Checks in the mail. The snail mail itself.

How much have we really mourned these “losses” in recent years?

Do you miss mailing photos to Grandma? (Put that tablet down I’m talking to you Mrs. Facebook.)

Do you miss requesting and waiting for a AAA TripTik to arrive in the mail? (“Can’t go dear, TripTik not here yet.”  Divorce.)

Do you miss licking ten envelopes a week to pay bills? (How many have died needlessly!)

Do you miss mailing books as birthday presents? (All that time lost in long hopeless lines.)

The point is this. Digital does supplant print because it offers so much more. Print does not go fully away, but it does find a new much lower level of usage from where it was before digital became widespread. (Let us hope this happens to printed catalog mailings soon.)

So if digital enables sharing, then let’s build new business models that encourage sharing.

Which is why Publerati shares our ebooks freely for use in developing nations and also believes in the power of expanding literacy using ebooks and e-readers provided by sharing of funds. One person pays, another person gains access.

Remember the kids who would never share? They don’t work at Publerati. 

— Caleb

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